Yes, College Admissions Officers Are Looking At Social Media

Monday, January 13, 2020

college admissions officers looking at social mediaBut That Shouldn’t Scare You If You’re Smart Online

The latest Kaplan survey of college admissions officers found that 36% of admissions officers have visited applicants’ social media profiles to learn more about them – up from 25% last year. Almost 70% of them think that looking at social media is “fair game” in the admissions process.

We hear it every year: College admissions officers are checking out applicants’ social media profiles and it can affect how they’re viewed – especially if there’s anything particularly egregious out there. This latest survey found that 38% of admissions officers who checked social media profiles found something that positively impacted their view of the student, while 32% said what they found had a negative impact. So what does that mean for college bound students?

The Odds Are In Your Favor – Until They’re Not
Only about a third of admissions officers report looking at applicants’ social media, and, according to Inside Higher Ed’s survey of admissions officers, it’s more likely that officials at a private college are going to look at applicants’ social media. So if you’re applying to a number of private colleges and universities, the chances of your social media coming up in the admissions process are a little higher. However, that doesn’t mean that if you’re applying to all public colleges or universities you’re home free.

What’s important to remember is that the likelihood of an admissions officer doing a deep dive on your social media profiles is slim – but not impossible. When it comes to social media – even things that you think are being shared privately – always err on the side of caution. You never know who is watching, and behaving badly online – even if it’s just one error in judgment – can have serious consequences for your college chances.

Embrace Spring Cleaning
Most of the students applying to college these days have lived a significant portion of their lives online, and according to Kaplan’s survey they expect admissions officers to be looking them up online. In fact, 70% of college applicants think it’s fair game for admissions officers to check out their social media profiles. Chances are students have been posting online since they were old enough to create social media accounts, and the judgment of a 13 year old is very different than that of an 18 year old.

Even if students are aware of the possibility of admissions officers looking up their social media profiles, it’s still smart for students to do some periodic online “spring cleaning” by going through their profiles and removing any questionable content or posts and evaluating their privacy settings. Also evaluate how you’re using your social media. Do your profiles represent who you are? Do you hide behind a fake name or finstagram account? Don’t forget: Colleges will follow up on any anonymous tips about bad behavior online, so just because you have a private finsta or Snapchat without your real name doesn’t mean someone can’t take screenshots or recordings of your posts without your knowledge.

If you’re starting your college prep, it might be a good idea to finally get rid of those fake accounts and use your social media to learn more about colleges and build a portfolio of your interests and accomplishments.

Social media is constantly evolving, and so is the approach and that both students and college admissions officers have to take when determining how it will affect their college admissions experience. Chances are, as social media becomes more normalized, the impact it plays in the admissions process will be more significant outside of just seeing what students are doing when they think no one is looking. Until we see more cases of social media having a positive impact on the admissions process – rather than just stories of students’ bad behavior online – it’s smart for students to always think twice before they post and be mindful of how what they say now can impact their future college goals.

If you have questions about social media use and the affects on college admissions, contact our online college counseling service.

Related Topics

Social Media and College Admissions

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