Social Media Associate
Simon leads IvyWise’s social media strategy, creating engaging content to help students and families navigate the college admissions process.
Born and raised in New York City and now based in Philadelphia, Simon brings an East Coast pace to everything he builds. He crafted his own interdisciplinary curriculum at Hampshire College, focusing on film, photography, and new media — an experience that shaped his approach to storytelling and creative problem-solving. Simon has worked with brands such as Amazon, Netflix, and Hot Ones, generating millions of organic impressions through scroll-stopping, community-first storytelling. Known as the “Chief Vibes Officer,” he has a strong instinct for tone, energy, and what actually resonates with people in a fast-moving digital world. At IvyWise, Simon focuses on sharing our admissions expertise through content that is easily digestible, timely, and built for the way today’s students consume media.
Outside of work, he loves cooking anything with bold flavors and lots of spice. And when he’s not in the kitchen, you can probably find him scrolling and trend-spotting in the wild.