Social Diary

Avenue Magazine

Vol. 24 No.5

Kat to her friends, Dr. Cohen to her clients, a Bel-Air-bred graduate of Brown (magna cum laude) with a Ph.D. from Yale, a shining light on the New York social scene; this lady is a counselor to those looking to gain admission into the nation’s better schools. IvyWise, her company based in NoHo, is in hot demand these days, in which entry into any school, from nursery on up to university, is fiercely competitive. The brainy babe knows the ins and outs of applying and the secrets that lead to improved test scores and brilliant admissions essays. She knows that “legacies” aren’t what they used to be, and that being one could even make being accepted more difficult. She knows that donating $10 million to Sonny-boy’s favorite institution won’t do much either. (“$100 million? Well, maybe…”)

However, she also knows a $100,000 annual income can still qualify your child for financial aid, not to mention which top schools give the highest average financial aid packages to students. But best of all, for the quaking and shuddering applicants and their moms and dads, she knows how to ace those applications and interviews. Also, beginning this year, IvyWISEKIDS will bring the light to those desperate parents of toddlers and wee ones who are struggling (whether they know it or not) to be accepted to a nursery school, kindergarten, elementary school, or even high school. And if you don’t think that getting into a good school is a problem in little old New York these days, as a friend of mine likes to say “You’ve been living under a rock.”