4 Ways Social Media Can Help You Choose an Online Degree Program
US News & World Report
By Jordan Friedman
August 18, 2016
Applicants anywhere in the world can find admissions officers and current students on Facebook, Twitter and LinkedIn.
After Paul Castro “liked” a Facebook status from a local college that offers online degrees, the Yorba Linda, California, resident noticed ads for different online programs popping up on his social media accounts.
He came across ASU Online, the online arm of Arizona State University. On its Facebook page, the program highlighted different degree programs, including the now-senior’s major in mass communications and media studies. The 24-year-old says it was this social media presence that drew him in.
And Castro probably isn’t alone.
“Within the last 10 years, there’s been this huge influx of not only admissions, but student affairs offices – and colleges in general and marketing departments – using social media to engage prospective applicants,” says Nat Smitobol, an admissions counselor at IvyWise, a higher education consulting company in New York City.
Social media platforms aren’t the only resources prospective online students should use in their research, experts say, but they are definitely valuable. Because online degree applicants often can live anywhere, social media easily connects them with current students and alumni to answer the questions they would have asked had they visited a campus in person.
Here are four ways online degree applicants might use social media to explore their options.
1. Find general information about academics and life as an online student: Some online programs, or their umbrella universities, have Facebook, Twitter, LinkedIn and Instagram pages that applicants can visit to narrow their list and gain a sense of how online learning works.
Kelley Direct, the online branch of the Kelley School of Business at Indiana University—Bloomington, tweets networking opportunities, alumni achievements and photos from the required face-to-face residency components.
2. Engage with current online students and alumni: Features like Facebook groups and LinkedIn networks might be helpful, experts say.
“I think that’s the most important thing for anybody – is to get a sense of how someone who’s gone through the program or someone who’s in the program, what’s their opinion of it,” says Catherine Dwyer, chair of information technology at Pace University‘s Seidenberg School of Computer Science and Information Systems, who researches social media.
On ASU Online’s Facebook page, Castro, after doing more research online, says he asked enrolled students: “How did you apply? How did the process go? How are your classes? How is this online program different than online classes I’ve taken in the past?”
Kelly Lux, assistant director of the online [email protected] master’s program offered through Syracuse University, says the program connects prospective students with student ambassadors. Experts say applicants can also find students and alumni to speak with on programs’ Facebook or LinkedIn groups.
As a current online graduate student in [email protected], Ashlee Post, 28, of New York City, sometimes receives questions from prospective students on social media about online learning and her program.
“I would say any question about what to expect is the biggest conversation out there, because the program is so new, and because the idea of going to school online has been a little bit taboo over the years,” Post says.
When Post herself researched online programs, she couldn’t really ask current students or alumni questions because the program was so new, but she still checked out the Syracuse alumni network on LinkedIn. Being able to gauge these potential connections “was a big deal for me,” she says.
3. Ask admissions officers questions: Students might simply message an online program on Facebook, or reach out to one on Twitter or LinkedIn, for example.
Some online programs also hold Twitter chats to answer applicants’ questions, Smitobol says. Pennsylvania State University—World Campus held one in March about transferring credits to the online program – a topic relevant to many online applicants.
During the chat, one prospective online student also asked some general questions about the program, and admissions counselors at Penn State responded.
4. Learn about virtual and face-to-face events: Online programs also advertise events for applicants, from webinars to Twitter chats.
Penn State posts information about virtual “open houses” and webinars on Facebook for prospective students, says Cara Bell, the recruitment coordinator at World Campus.
In general, “Social media is a great way for prospective students to engage and start that process if they’re looking to go to a school online,” Bell says.